MAMO – RETAIL SHOWROOM

Mamo is a boutique service provider specialising in
natural stone servicing the design community, and the
discerning buyer.
Our work with Gallaria | MAMO on this project
involved the development of a new brand, flagship
product line and a HQ/ Showroom in Sydney’s Danks
St.
The first phase of this project saw H&CO. develop
a unique brand identity for the renowned bathware
company Gallaria, named MAMO.
We drew inspiration from the Hawaiian Mamo bird,
a bird that was held as sacred by the Hawaiian Royal
family for their rarity and beauty. Its plumes were
used to create a unique garments worn by royalty
including Kamehameha the Great, the first King of
Hawaii. Cloaks created with these feathers were worn
during special occasions and were considered the
‘Crown Jewels’ of Hawaii.
We saw a kinship between the beauty of the Mamo,
and the beauty of Natural Stone.
A beauty created naturally, that has been historically
known for its use by the Royal and Aristocratic.
Like so many things prized for their beauty, the
Mamo is now extinct. Eager not to repeat the mis
–
takes of the past, we acknowledge that Natural Stone
is a depreciating natural resource that needs to be
treated with care and responsibility.
At MAMO, they see themselves as ‘Custodians of
Natural Stone’, ever searching for new ways to take
this rare resource,
and with care and integrity craft it into Stone Art that
is forever lasting.
We helped develop this identity, and all of the collat
–
eral thats required to go with a brand of this nature.